Woopra for Salesforce app helps agents prioritize hot leads

Inman News

Analytics firm Woopra has launched an app that supplements Salesforce.com's customer relationship management system with Web analytics, providing real estate agents with a sophisticated tool to monitor leads.

Woopra said the app, Woopra for Salesforce, gives agents with Salesforce.com accounts unparalleled insight into consumer behavior by providing real-time micro data on consumers' online activity.

"Providing behavioral insight to customer-facing teams, as Woopra for Salesforce does, allows these teams to optimize their customer interactions," Woopra Chief Financial Officer Elie Khoury said in a statement. "The most effective customer interactions happen when you understand your customer and their engagement."

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