Unify your brand's presence in the digital realm

Inman News

"What the average homebuyer can do now in the palm of his or her hand was unthinkable just a few years ago," said Brian Boero, partner and co-founder of real estate marketing, design and consulting firm 1000watt. "It's an exciting new world."

As a keynote speaker at Real Estate Connect New York City, Boero will speak about how the widespread adoption of Internet-enabled mobile devices and the integration of digital technology into seemingly every aspect of our lives should inform the strategic decisions of real estate companies. Real Estate Connect runs Jan. 16-18 at the Grand Hyatt New York.

Boero has had the opportunity to examine the business practices of many real estate companies firsthand. The biggest mistake made by many is not putting enough emphasis on unifying their brand's presence in the digital realm, where many consumers now encounter it in intimate, new and compelling ways.

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