Startup takes transaction management platform nationwide

Inman News

A San Francisco-based real estate startup launched a transaction management system today it says will help real estate agents save time, money, and frustration.

Reaslo Inc., which does business as Reesio, is a real estate technology company and a licensed California brokerage founded in January. Reesio originally began as a flat-fee firm that offered to help home sellers in California advertise their home in the local multiple listing service, and provided tools to automate transaction paperwork and tasks normally handled by agents.

But shortly after the launch of its for-sale-by-owner platform, the company changed its business model to focus exclusively on a platform for real estate agents.

In making the change, Reesio became an even more direct competitor to companies like dotloop and Cartavi, each of which provide a paperless transaction management platform for real estate professionals.

Reesio began a "soft launch" of its agent platform at the beginning of October and completed the full rollout today. The platform is targeted at both buyer's agents and listing agents and allows them to create a transaction and invite their clients and third parties such as appraisers and loan officers to Reesio's cloud-based dashboard.

Likely the most important difference between Reesio and its competitors is the platform's design and user experience, the company said.

"In talking to numerous real estate agents and studying other products, it became painfully clear that agents were most frustrated by the confusing user experiences and stale design of other technologies," said Mark Thomas, the company's co-founder and CEO, in a statement.

"With Reesio, our top focus is creating such a delightful customer experience, that customers can't imagine going back to the old way of doing things."

While other transaction management systems may only focus on documents, digital signatures, and electronic sharing, Reesio also incorporates other transaction elements such as property showings and offers, Thomas said. The platform offers unlimited document storage and incorporates e-signatures from DocuSign. 

"Many other technologies forget that there is a lot more to a real estate transaction than just automating paperwork," Thomas said. "We want to go beyond the paperwork and e-signing and create a complete end-to-end experience for all users."

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