N-Play tool generates targeted listing ads on Facebook

Inman News

Real estate Facebook applications company N-Play has announced a new real estate marketing platform that automatically generates listing ads for agents when they post listings to their Facebook profile pages on the popular social network.

By integrating with Facebook's ad platform, N-Play creates and automatically targets ads to Facebook users based on their location, Facebook user data, and algorithms built by N-Play.

To use the new service, agents must sign up for N-Play's Facebook-based Real Estate Agent Directory, which launched last year and allows consumers and real estate pros to search for agents based on location and expertise. The company says 125,000 agents have joined the directory since its launch.

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