BuyerCurious.com is out to displace buyer's agents

If you follow your humble columnist's writings at all, you know by now that I'm skeptical as to the future of buyer agency in general. I base that skepticism on general trends on consumer feedback and behavior, as well as simple reasoning.

Until today. Today, I got a sneak peek into what the future of buyer agency looks like, and it is wonderful and frightening.

A Minnesota-based startup, DealCurious LLC, has launched a website, BuyerCurious.com, that's aimed at allowing consumers to buy houses without any professional representation.

I had the opportunity to speak with the founder and CEO, Jim Lesinski, who gave me permission to write about and talk about his company.

Let's start right at the home page:

Letter to the Editor