Neighborhood info and ratings website StreetAdvisor has launched a new paid service that allows brokerages to white-label the site's consumer neighborhood reviews and insight, promote their agents as prominent local experts, and create a custom-designed, branded version of the site.
StreetAdvisor Pro, launched in beta earlier this year, was built to integrate the StreetAdvisor's social-engineered platform into a brokerage's own website, said StreetAdvisor co-founder Adam Spencer.
By licensing a white-label version of the platform, brokerages can customize and brand the service, which features consumer neighborhood reviews and local "expert" Q&As. Brokerages licensing the platform can create a page highlighting their agents as neighborhood local experts, and display StreetAdvisor content fenced to their location.
New York-based Houlihan Lawrence is one of the first brokerages to sign up for the new service. Houlihan Lawrence's StreetAdvisor Pro site runs as a "social" subdomain off of Houlihan Lawrence's main website.