Better Homes and Gardens Real Estate enters Kansas

Inman News

Prudential Kansas City Realty, an independently owned and operated 425-agent firm with more than $1 billion in annual sales, has reaffiliated with Better Homes and Gardens Real Estate LLC, the companies announced today.

Based in Overland, Kan., the six-office brokerage will now do business as Better Homes and Gardens Real Estate Kansas City Homes. It's the 15th brokerage to join the Better Homes and Gardens Real Estate franchise network this year and the first franchisee for the brand in Kansas.

By representing 3,102 closed transaction sides in 2011, Better Homes and Gardens Real Estate Kansas City Homes was one of the largest brokerages in the Kansas City area, according to Real Trends. In the last 12 months, the company reports, the firm has closed more than $1 billion in sales.

"We are pleased to expand our brand presence into Kansas City, a flagship market in the Midwest," said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate, in a statement.

David Cooper, president and CEO of Better Homes and Gardens Real Estate Kansas City Homes, said that "of all the many options that we had to choose from, it was clear to us that adding the power of the well-established Better Homes and Gardens Real Estate name and franchise network was the best long-term move for our company, our agents and our clients."

It's not the first time the Realogy Holdings Corp. subsidiary has recruited a Prudential Real Estate-branded brokerage into its network. In June, the franchisor, now 8,350 agents and 258 offices strong in 26 U.S. states and Canada, signed up Houston-based Gary Greene Realtors, one of the 60 largest brokerages in the U.S.

Prudential Real Estate maintained a strong presence in the Houston market when Anderson Properties, a brokerage that had affiliated with Better Homes and Gardens Real Estate in March 2010, merged its operations with Alvin, Texas-based Prudential Reyes-Planka Realtors. The resulting firm, operating as Prudential Anderson Properties, has 10 offices in the Greater Houston area, Austin and Lubbock.

Letter to the Editor
View Comments