Analytics firm Woopra has launched an app that supplements Salesforce.com's customer relationship management system with Web analytics, providing real estate agents with a sophisticated tool to monitor leads.
Woopra said the app, Woopra for Salesforce, gives agents with Salesforce.com accounts unparalleled insight into consumer behavior by providing real-time micro data on consumers' online activity.
"Providing behavioral insight to customer-facing teams, as Woopra for Salesforce does, allows these teams to optimize their customer interactions," Woopra Chief Financial Officer Elie Khoury said in a statement. "The most effective customer interactions happen when you understand your customer and their engagement."
