A few weeks ago, as part of its fabrics-focused marketing push, Ikea mailed an unwieldy cardboard box to Curbed HQ. On the outside, it read "Life is hard without textiles"; on the inside, "A little bit of softness can change your world." Contained within was a faux plastic cactus tethered to the end of foot-and-a-half-long wooden stick. What could this mystery object be, and which of the furnishings retailer's many preternatural, world-dominating powers might it yield? Curbed's video team polled the denizens of NYC to figure out it; watch below.
Video: New Mystery Product:
More info, right this way.
· All Ikea coverage [Curbed National]
· Ikea—Living Without Textiles [official site]
· Watch Ikea's Crazy, Dystopian "World Without Textiles" [Curbed National]