Better Homes and Gardens Real Estate Gary Greene is turning 12 public school buses into rolling billboards that will travel the highways and neighborhoods of two northeast Houston school districts that represent the heart of the market served by one of the Texas-based brokerage's offices.
If good schools are important to homebuyers, why not raise brand awareness and drive traffic to your website by placing 7-foot-long advertisements on the sides of school buses that serve many of the same neighborhoods as your agents?
School buses aren't always available as advertising space, for one thing. Texas is one of nine states that allow ads on the outside of school buses, according to The Campaign for a Commercial-Free Childhood, a group that opposes the practice. The group is tracking bills that would permit ads on school buses that have been introduced in eight other states -- California, Florida, Indiana, Kentucky, Missouri, New York, Rhode Island and Washington.
"We are supporting our local school district through advertising on their school buses," said Lisa Dempsey, sales manager for the Humble, Texas, Better Homes and Gardens Real Estate Gary Greene office that's leading the brokerage's participation in the ad program.
- school buses