With its aluminum tray molded into compartments, each containing a frozen dinner "course," the Swanson TV dinner helped change the way America approaches the kitchen.
Swanson wasn't the first to sell frozen dinners, or even the first to use the now-iconic tray.
But in a stroke of advertising genius, it was the first to market them around the modern-day hearth: the television.
"Now Mom's in on the TV fun at the start," an early ad says -- "no work, no dishes." Early women's lib!
Today is also National TV Dinner Day, presumably in honor of Swanson.
So tomorrow is National TV Dinner Day. Why do I suddenly have the taste of tinfoil in my mouth thinking about this?— William Shatner (@WilliamShatner) September 9, 2013
Enjoy these early commercials to whet your appetite: