Connecting with Realtors on social media is an engaging part of our daily routine at Yahoo! Homes. Many agents Tweet to promote new listings, share articles, or pass along good advice to burnish their expertise with prospective customers. And there are tens of thousands of them on Twitter.
Clearly, some potential buyers adept at social media will evaluate and engage with agents on Twitter, Facebook or other networks. But we also know that many agents are discovered as a result of an association with a property that's of interest to the potential buyer.
Then again, sometimes it's simply a familiar name that grabs someone's attention.
We read this passage in a recent Chicago Tribune story with interest:
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When Tom McNicholas, 25, began searching for a one-bedroom condo in the city, his first step was to boot up his computer. While browsing listings on Yahoo! Real Estate, he found Dympna Fay-Hart, a real estate professional whose name was already familiar through a family connection. He